Vicom Design Inc. brings home a silver
October 12, 2016, Grand Forks BC, Vicom Design Inc. is a Silver winner in the 2016 Summit Marketing Effectiveness Award competition for their work with The Kettle Valley Express.
There is no higher honor that I know of for my marketing and publishing company Vicom Design Inc., than to receive recognition for a publishing and marketing effort in such high a caliber competition against companies with budgets in the millions of dollars.
The Kettle Valley Express Adventure Travel Guide for South Central BC Rail Trails and other trails has been recognized for its effectiveness in bringing trail and tourism stakeholders together under one roof, to help make South Central BC and its Rail Trails a vacation destination.
The Summit Marketing Effectiveness Award (Summit MEA) responds to a common need in the marketing and advertising sector: to acknowledge the contribution of results and messaging, and the achievement of the marketer’s business goals. The Summit MEA is unique to other award programs because it reinforces that the goal of marketing communications is to change, influence or reinforce a audience’s knowledge, attitudes, or beliefs. Using this premise as a basis for its judging criteria, the competition is becoming a true arbiter of marketing communication effectiveness. During the 2016 event, judges analyzed submissions and selected only 6% to receive the top spots. A truly international competition, the Summit MEA received submissions from the following twelve countries: Australia, Canada, England, Hungary, India, Nigeria, Philippines, Singapore, Republic of Korea, South Africa, Turkey, United Arab Emirates, United States and Wales.
“Distinguishing between creativity and effectiveness is a difficult task so winning a Summit MEA is a significant achievement.” Said Jocelyn Luciano, Executive Director for the Summit International Awards. “The combination of experienced judges and our tough criteria ensures that only deserving submissions receive Summit MEA recognition.” The Summit International Awards (SIA) organization is dedicated to furthering excellence in the communications industry. It administers three distinguished award competitions throughout the year with the goal of raising the awareness of companies and individuals who have the creative and marketing talent to go beyond the ordinary.
Throughout its 22-year history, the organization has established itself as one of the premier arbiters of communication excellence. Using stringent evaluation criteria and blind judging processes, its competitions reward only those firms whose work exemplifies the best in its class. Companies from all over the world invest their promotional dollars for the opportunity to be recognized as a Summit International Award winner. The organization conducts three awards each year: Summit Creative Award, Summit Emerging Media Award and Summit Marketing Effectiveness Award. Additional information about the Summit International Awards and its programs is available at www.summitawards.com.
